The Rights of Data Subjects

Your right to data privacy empowers you to have reasonable control over the flow of your personal data. Under Data Privacy Act of 2012, individuals whose personal information is collected, stored, and processed are referred to as data subjects. It is the responsibility of the Personal Information Controllers (PIC) and Personal Information Processors (PIP) that handle your personal details, whereabouts, and preferences to uphold and respect your data privacy rights.


Right to be informed

Transmissibility of Data Subject Rights

Just like any physical property, such as real estate, you can assign your rights as a data subject to your legal assignee or lawful heir. Similarly, you may assert another person’s rights as a data subject, provided he or she duly authorized you as a “legal assignee”. You may also invoke another person’s data privacy rights after his or her death if you are his or her legal heir. This same principle applies to parents of minors, or their legal guardian, who are responsible for asserting their rights on their behalf. This right, however, is not applicable in case the processed personal data being contested are used only for scientific and statistical research.

The practical need for transmissibility

An individual’s personal data lives on even after his death. As such, they could still be subject to privacy violations whether intentional or otherwise. The Data Privacy Act of 2012 included this provision to protect their privacy rights through a living person willing to assume the responsibility on their behalf. The transmissibility of data privacy rights has been extended to living adults who are unable to protect their own rights and wish to assign the responsibility to someone else.

How to execute

Data subjects who are alive but incapacitated, and for some reason are unable to assert their own personal privacy rights but wish to authorize a “legal assignee” to act as their proxy may do so by executing a legal notice to the effect, such as through a Special Power of Attorney. In case of a deceased data subject, the legal heir must be prepared to show legal evidence to back their claim. Parents or guardians automatically assume the responsibility of protecting the privacy rights of minors under their care.

Limitation on Rights

The provisions of the law regarding transmissibility of rights and the right to data portability will not apply if the processed personal data are used only for the needs of scientific and statistical research and, based on such, no activities are carried out and no decisions are taken regarding the data subject. There should also be an assurance that the personal data will be held under strict confidentiality and used only for the declared purpose.

They will not also apply to the processing of personal data gathered for investigations in relation to any criminal, administrative or tax liabilities of a data subject. Any limitations on the rights of the data subject should only be to the minimum extent necessary to achieve the purpose of said research or investigation.

How to File a Complaint

Subject to Rule X of the NPC's 2021 Rules of Procedure, data subjects who are the subject of a privacy violation or personal data breach may file complaints for violations of the Data Privacy Act of 2012.


PSST! In eCommerce

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In 2018, Pinoys online spent 642.6M USD on travel, 543M on electronics & physical media, 272.1M on toys, DIY & hobbies, 270.2M on video games & 207.2M on fashion & beauty*.

With this level of e-commerce spending, dapat lang na maingat tayo.

*Based on the report, “Digital in 2018 in Southeast Asia”

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PSST! In Social Media

Imagine, 67 million na daw ang active Pinoy social media users. And on the average, almost 4 hours tayong nasa social media platforms every day*.

With this usage and frequency, dapat lang na maingat tayo.

*Based on the report, “Digital in 2018 in Southeast Asia”

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PSST! in Online Games

Relaxing ang mag-online games. It’s one way we take a break from daily stress. 48% nga raw among us Pinoys play online games on mobile.*

With this usage, dapat lang na maingat tayo while de-stressing.

*Based on the report, “Digital in 2018 in Southeast Asia”

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PSST! In Online Search Engines

Nowadays, we are always in search for information to guide our decisions & actions. And it’s not a surprise that 22% sa ating 67 million Pinoy internet users ang gumagamit ng search engines via smartphones at least once a week*.

With this usage & frequency, dapat lang na maingat tayo.

*Based on the report, “Digital in 2018 in Southeast Asia”

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PSST! in Online Videos

Enjoy tayong mga Pinoy na manood ng online videos. Sabi nila, 63% sa ating 67 million Pinoy internet users ang nanonood at least once a week at karamihan pa nga, araw-araw*.

With this usage & frequency, dapat lang na maingat tayo.

*Based on the report, “Digital in 2018 in Southeast Asia”


The introduction of new platforms and medium of providing services to clients emphasized the critical role of data privacy factor in a typical Filipino’s day-to-day engagement online. The rate at which these changes….

Kabataang Digital Program

The Kabataang Digital (KD) Program, with a theme of Matalino, Mapagmatyag, at Mapanuri, is an advocacy campaign under the PSST! Online that promotes safe online environment for the youth.

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